Most warm introductions cost you trust and return nothing. Not because the people were wrong. Because the introduction wasn’t ready. Here’s what separates the ones that turn into real business from the ones that go quiet.
Unclear Purpose
If you can't say why in one sentence, it isn't ready.
You connect two people because they're both founders, both in the same city, both interesting. None of that is a reason on its own. If you can't say in one sentence why these two specific people need to talk right now, the introduction isn't ready.
Weak Mutual Relevance
Proximity is not value.
Most people introduce based on proximity. Same event, same industry, same city. None of that is value. Before you connect two people, name the specific thing each one has that the other needs.
No Follow-Up
The introduction is the easy part.
Most connectors disappear right after, and most relationships need a nudge to actually start. Without a check-in, a warm intro cools fast.
Every introduction inside Network Accelerator runs against this exact protocol before it’s made.
No proximity matches, no cold forwards. Only the ones that clear the check.
Book Your 30-Min Discovery Call →Keep it
Get the protocol as a PDF
Sent straight to your inbox, yours to keep.